Alla Alenikova was appointed Director of Digital Domain Capital Partners S.à r.l. in January 2021.
Digital Domain Capital Partners S.à r.l. (DDCP) is the newest subsidiary and the first European outpost of Digital Domain Holdings Limited (DDHL) the global market leader in visual effects (VFX) and virtual reality (VR) technology. DDCP was established in Luxembourg in January 2021 to kick-start DDHL's European expansion and to continue the group's global success story forged by DDHL’s CEO Daniel Seah.

Alla Alenikova joins DDCP with more than 20 years of experience in the financial sector. She has worked for top institutions in various jurisdictions devising and implementing strategies and organizing the livelihoods of ultra high-net-worth individuals (UHNWIs) and their families. It has been the focus of Ms Alenikova’s career to make sure the interests and needs of her clients are fully addressed from managing complex active investment assets and projects as well as passive ones, to thinking through educational programs for second and third generations, art collections and philanthropy.

Besides her role as Director of DDCP, Ms Alenikova acts as Chief Executive Officer of GS Finances, a multi-family office (MFO) based in Lucerne/Switzerland. In her role of CEO of GS Finances, Ms Alenikova oversees the work of all the company’s teams in various jurisdictions, working alongside them to ensure the success of all undertakings. She is responsible for analyzing investments, developing investment strategies and guidelines and works with the company’s advisory board to implement them. Most notably, she played a key role in establishing the reputation of GS Finances and building its global network to create collaborative investment opportunities and income.

Ms Alenikova‘s earlier experiences included top roles such as Executive Director at Sberbank CIB and other high-level positions at UBS Wealth Management and Citi Private Bank (NY). Ms Alenikova holds a Bachelor’s Degree in Foreign Service from Georgetown University and a Master’s Degree from the London School of Economics and Political Science (LSE).